In 2015, Brands Need to Jump Into the Publishing Waters—or Get Left Behind

by Shane Snow
Have you ever gone swimming at the beach when the water was just a little colder than you’d expected? Most of us ease ourselves in like the wimps we are: We wade out gingerly, cringing, second-guessing at every step whether we want to still do this. You can’t actually swim or surf without eventually getting submerged, of course, but sit on any beach in late September and you’ ...Read the full article