Marketing in the 'stream'

by Ashley Friedlein
Earlier this year Evan Spiegel, CEO of Snapchat, gave a keynote address where he talked about three characteristics of the era we’re living in: internet everywhere, fast and easy media creation and ephemerality. Snapchat is particularly known for the third of those, of course; the evaporating selfie, capturing a ‘moment of me, now’ has become an incredibly popular form of self-expression.Read the full article