Omnichannel vs Multichannel and the Store of the Future

by Linda Bustos
You can’t attend an ecommerce conference without one or ten sessions on “omnichannel” on the agenda. Like big data, it’s a buzzword that leaves many mystified, and a complex business issue that takes strategy and technology to do right. As we approach 2015, how much “omnichannel” integration is table stakes to deliver a consistent customer experience, and what does it take to ...Read the full article