Paid Search Revenue Gains Outpaced Retailer Ad Spend On Black Friday, Cyber Monday

by Ginny Marvin
Over the Thanksgiving week, retailers increased ad spend on paid search by 49 percent compared to 2013, according to new data from Kenshoo. On the biggest shopping days — Thanksgiving, Black Friday and Cyber Monday — revenue increases outweighed the jump in ad spend from the previous year. Black Friday and Cyber Monday saw the lowest percentage increase in spend.Read the full article