Thanksgiving paid search spend; higher, earlier than ever before

by Cynthia Boris
If you spotted Christmas ornaments one shelf over from Halloween decorations, that’s the Christmas Creep. But retailers aren’t the only ones pushing for an early start to the holidays, search marketers are doing it, too. This chart from Kenshoo shows the gentle rise in Paid Search ad spend leading up to Thanksgiving 2012, 2013, and 2014.Read the full article