The Marketer’s Guide to Transactional Email

As a great appreciator of finely crafted email newsletters, it hurts that I have to caution so strongly against their use. But the (very few) marketers who actually are sending high-end newsletters know more than anyone that newsletters, as a general rule, don’t convert well. If successful marketers thought newsletters were just a cheap and easy way to re-engage users, they wo ...Read the full article