Thinking Outside The Box: 4 Emails You Should Be Sending This Holiday Season

by Jimmy Daly
While everyone else is working on their next promotional email, why not take a minute to think about sending emails that your customers and subscribers actually want? During the holidays, most marketers seem to forget that email isn’t about yelling, it’s about listening. Segmenting, for example, is essentially listening: you gather data about people and respond, rather than ...Read the full article