Wal-Mart Scores Most Black Friday-Cyber Monday Social Mentions

by Martin Beck
Sifting through the data in the aftermath of Black Friday-Cyber Monday, Wal-Mart has emerged as the top social media performer, driving more than 151,000 conversations related to the start of the holiday shopping season, according to Salesforce Marketing Cloud. Amazon and Kohl’s also posted strong results with 127,000 and 114,000 social mentions; Apple (67,000) and Target (5 ...Read the full article