5 Ways To Embrace Your Inner Marketing Technologist

by Erik Bratt
A former boss of mine once opined that all marketers are “technophobes” — arguing that if technology applications were not extremely simple and easy to use, then, in the words of iconic New Jersey movie gangsters, fuggedaboutit! While I think many marketers tend to be creative types, I have seen a concerted effort by marketers to better understand and leverage technology, especially measureme.Read the full article