Do You Need a Lead Magnet for Your Website?

by Andrew Percey
It’s a safe bet that you’ve requested a whole bunch of lead magnets recently, even if you didn’t know it. What’s a “lead magnet,” you say? A lead magnet is a valuable piece of content that a business offers in exchange for your email address. It’s that simple. A lead magnet could be a special report (like my current lead magnet), a white paper, a tool kit, a cheat sheet ...Read the full article