Facebook’s Atlas to carry Instagram’s ad tech load

by John Mcdermott
When Facebook bought Instagram, it assured users that it would keep the photo-sharing service separate from Facebook proper, especially as it pertained to advertising. But that self-erected wall has crumbled somewhat since Facebook released ad tech server Atlas earlier this fall. Atlas was greeted with much fanfare as many heralded it as a way to finally track users and target ...Read the full article