Gauging Display Ad Effectiveness: Move Beyond Clicks & Into Engagement

by Liane Dietrich
The rise of omni-channel and a new focus on the consumer has ushered in the need for a different kind of measurement. Gone are the days when metrics like CTR (click-through rate) sufficed. Now, we are increasingly stepping away from measuring online ad success based solely on clicks or impressions and moving toward a more comprehensive understanding of the consumer journey.Read the full article