How Persuasion Really Works: The Big Secret Behind Two Remarkable Ads

by Derek Halpern
Is there a secret to selling? The answer is “YES!” And it all boils down to one simple idea… To demonstrate, take a look at these two famous advertisements: Even though these two companies are selling the same thing, they’re doing it in drastically different ways. In one ad, silence is a sales proposition. In the other, noise is.Read the full article