How retailers handle site search for the most popular Christmas gifts

by Christopher Ratcliff
In which we take a selection of the most popular gifts this Christmas and see how some of the top UK retailers’ site search handles them. When I begin typing ‘Frozen Snow Glow Elsa’ into Amazon’s search box, will the item immediately appear at the top of the predictive text suggestions? When I search for ‘Nerf’ at John Lewis will the first product listing be its most popular m ...Read the full article