How to Create Personalized Marketing That People Will Love

by Carly Stec
Have you found a Coke with your name on it yet? By replacing their logos with 250 popular names and terms of endearment, the company's "Share a Coke" campaign was able to transcend over a decade of declining sales. Why the sudden turnaround? Quite simply, people love personalization. It has a certain "wow factor" that stirs up curiosity and invites engagement.Read the full article