Mondelez: programmatic accounts for 90% of our social ads

by David Moth
Programmatic marketing is still a bit of a mystery to many people, but as some of the world’s biggest companies are already using the technology it’s probably time to get onboard. A prime example of this is Mondelez, which has nine billion-dollar brands within its snacking portfolio and had net revenues of $35bn in 2013.Read the full article