Never A/B Test Without Doing These 2 Things First

by Christina Gillick
“Give me six hours to chop down a tree, and I’ll spend the first four sharpening the ax.” That quote, made famous by Abraham Lincoln, tells us a lot about how we should approach any A/B test… In fact, as Michael Aagaard points out in an Unbounce article: Running a series of random A/B tests on your landing page with no insight and no underlying hypothesis is like chargi ...Read the full article