Placebos, manipulation and preying on the weak

by Seth Godin
Marketers make change happen. Good marketing can change governments, heal the sick and bring a new technology to the masses. Marketers spend money (sometimes lots of it), take our time and transform our culture. It's quite a powerful position to be in. Who decides, then, what and how it's okay to market? At a recent conference for non-profits, a college student asked me, "wh ...Read the full article