The secret lives of consumers revealed by data, in GIFs

This week, we took a glimpse into Neustar’s vast data maw and, in doing so, looked directly into consumers’ souls. Well, nearly. Everyone knows that the digital 1s and 0s at a marketer’s disposal is almost infinite. The problem isn’t getting enough data, it’s getting the right insights from that data. One way to do that is to overlap different data sets to pinpoint true marketing opportunities.Read the full article