The Value of Discounting

by Joshua Meehan
A recent study by The University of Minnesota took a look at how shoppers perceive discounts and value added items when shopping. The study found that shoppers prefer to get more for their money than to receive a flat discount. But when presented with both options they will often choose the discount.Read the full article

  • Something doesn’t add up - 25 readers, 563 Tweets - Bring a calculator with you WHEN retailers want to entice customers to buy a particular product, they typically offer it at a discount. According to a new study to...