Twitter’s Founder Unintentionally Gave Content Marketers the Best Advice Ever

by Jay Acunzo
If there’s one mortal sin content marketers commit way too often, it’s obsessing over tools or tactics instead of customers. When we talk marketing, we love to jump right into a discussion about a given social network, a new tactic hitting the blogosphere, or some other content format we “have to” learn.Read the full article