A Simple Framework for Dissolving Friction on Your Landing Page Using Buying Modalities

by Amanda Durepos
Understanding these four distinct buying modalities will help you respond to your prospects’ objections. Image by Trev via Flickr. An important step in landing page optimization is anticipating the objections your prospects might have about your offer – and then countering those objections on your landing page. But as with most things in CRO, this is easier said than done.Read the full article