Contextual Advertising: What Is It and Why?

by Deborah Anderson
Contextual Advertising, as a phrase, sounds so sophisticated, doesn’t it? Throw that one around in a couple of meetings and it sounds like you, as the marketing manager, know what you are talking about and expert in all things advertising. But, what is it exactly? And, why should you care? And, if you do care, what do you do about it? What is Contextual Advertising? Accordin ...Read the full article