On Oct. 16, Ian Golding, a professional customer experience speaker and blogger, ranted about a sour experience he had involving the callback of a Vauxhaull car in the U.K. The post was retweeted and ultimately spotted by General Motors, Vauxhall’s parent company. A company rep responded via both phone and email on the same day, and Golding was thoroughly impressed with the cu ...Read the full article
GM Uses Social to Drive Customer Engagement and Improve CX
Every day more than 500 GM employees engage customers across 400 social media channels. Learn how GM is using Oracle’s Social Intelligence Center to transform itself and its service, marketing, and public relations.