Heineken kick-starts holiday party season with a hashtag

by Tanya Dua
Heineken wants to take your holiday celebrations to the next level. The lager maker unveiled its holiday campaign “Spark My Party” yesterday, asking its fans to tweet the hashtag #SparkmyParty to its Twitter handle, for a chance to win free goodies for their holiday parties this weekend. Calling all New Yorkers! Tweet #SparkMyParty to @Heineken_US this weekend for a chance t ...Read the full article