How AirBnB Is Using Content Marketing to Stay on Top

by Tessa Wegert
In the business of connecting travelers with affordable, memorable, and sometimes unusual rooms, Airbnb rules the roost. But for the brand that revolutionized the hospitality industry and kickstarted the sharing economy’s P2P marketplace model, storytelling is proving to be among its greatest strengths. For the past 24 months, Inc.Read the full article

Hollywood & Vines: The first short film made entirely of Vines

"Hollywood & Vines" is the first film directed via Twitter and shot entirely on Vine. For four days, people around the world worked with the director to share in the creation of a single story about travel, adventure and finding your place in the world. This is the result of that global experiment, featuring 100 Viners from everywhere from Kansas to Kuwait. http://hollywoodandvines.com/


Wall and Chain: a story of breaking down walls

In May 2012, an Airbnb guest, Cathrine, told us a powerful story of a trip she took to Berlin with her father, Jörg, a Berlin Wall guard at the height of the Cold War. She wanted to show him the vibrant city Berlin had become, but it was the man they met at their Airbnb apartment that changed everything for Jörg. Discover more at http://belonganywhere.com


Welcome to Airbnb - Behind the Scenes

A behind the scenes look at the process of creating 'Welcome to Airbnb'. The film was shot through a small camera mounted on the model train in a single, 60-second take. All external movements are mechanical, not animated or done in post-production. All the different transitions that were hand operated had to be incredibly coordinated. It was a well-orchestrated effort to ensure that the 9 people who did several jobs at once were able to either fold things up before, or tilt things over and rotate things to ensure the one perfect take.