How Dennis Publishing increases native-ad reach

by Chris Smith
The question for native advertising has long been: Will it scale? Dennis Publishing believes it can, but only by rethinking distribution strategies and applying a healthy dose of tech. U.K.-based Dennis goes deep with niche publications in current affairs, lifestyle and business. Two of its leading titles, Auto Express and IT Pro, command just 533,000 and 142,000 unique monthl ...Read the full article