How the Customer Journey Differs for Holiday E-Commerce Shoppers

The holiday season focuses on buying and gift giving for family and friends rather than the off-season norm of buying practical items for oneself. So, if you're in retail, the holidays mean you're headed towards the black, and that's something to be joyous about. According to last year's MarketingProfs data, 92% of holiday shoppers will go online to either research gifts or make a purchase.Read the full article