How to Plan for Life after the GDN’s Interest Category Marketing

Google announced this week that they will be discontinuing interest category marketing (ICM) targeting from the Google Display Network (GDN) and YouTube in favor of affinity, custom affinity, and in-market audiences. Starting January 15th, 2015 the “Other interests” (ICM) targeting option will no longer be an available option for new and existing audience campaigns.Read the full article