Tip for marketers: English isn’t everyone’s first language

by Cynthia Boris
There are 54.1 million Hispanics in the United States. That’s 17% of the population. Back in 1970, they made up only 2% of the population which makes them one of the fastest growing racial / ethnic groups in America. Of that 54.1 million, 35 million speak Spanish at home and 38% say Spanish is their dominant language.Read the full article