Performance Marketing Results from Black Friday and Cyber Monday

by Brian Littleton
Performance Marketing Results from Black Friday and Cyber Monday by Brian Littleton - President 2014 PMA Board of Directors | Dec 6, 2014 | Industry News and Events | As the results come in from Black Friday and Cyber Monday, most notably the report from comScore indicating that Monday was the heaviest online spending day to date, the Performance Marketing Association (PMA) gathered results.Read the full article