[Webinar Recording] The Technical Revolution of Digital Marketing

by Jamie Newton

Crash Course: The Technical Revolution of Digital Marketing

In the recording, Bryan Minor, Acquisio's Chief Scientist and Danny Friscia, Senior Account Manager from Hanapin Marketing discuss the Technical Revolution of Digital Marketing. While most of us spend our days toiling away in the deepest details of paid search campaigns, scientists of paid search are running experiments, testing regression models and analyzing larger trends to unlock the fundamental secrets of paid search auctions, attribution, economics and search behaviors. Distinguished marketing scientist, Bryan Minor presents their latest discoveries, insights and knowledge. Danny Friscia from Hanapin Marketing will be providing insight on Acquisio tools from an Account Manager's point of view. Prepare for tips and tricks on how these tools can increase efficiency, as well as make your job easier.

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