A Quick Rant About Experts and How to Spot the Real Ones

by Jesse Aaron
Anyone who works in the digital marketing world inevitably encounters ‘celebrities’ – essentially, self-proclaimed experts in a niche area of digital marketing. They might be the king of Facebook or the queen of Twitter, and they all share one thing in common. Their advice looks like this: That’s how absurdly simple it can be and it happens often. More often than I care to count.Read the full article