Building Consumer Awareness: How to Talk to People Who Don't Know They Need You

The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. As a marketer, if your product is the obvious solution to an obvious problem, your job is relatively straightforward. You simply need to show the customer why your product is the best one out there.Read the full article

Dyson DC54: The Dyson Cinetic™ vacuum cleaner in use - Official Dyson Video

Find out more - The Dyson DC54 is the result of nearly six years intensive R&D by a team of 29 Dyson engineers and an investment of $11.5m. 2,000 prototypes were developed whilst creating DC54. Dyson Cinetic™ cyclones are so efficient at separating microscopic particles that there is no filter maintenance: no washing, nothing to replace, one less thing to think about. #Cyclonic