Early Holiday Paid Search Data and What It Means for 2015 Strategy

by Kelly Wrather
Historically, Black Friday has been the kickoff for the holiday shopping season. With Thanksgiving falling later in the month the past two years, retailers have responded by bumping up promotions to get out ahead of the competition and capture early shoppers. Kenshoo data for the season so far has revealed that this Thanksgiving saw significant boosts in both paid search spe ...Read the full article