Sephora Turns Smartphones Into Local Store Magnets
The popular beauty retailer uses mobile phones and in-store digital to bring happier, better-informed and more loyal customers into its local outlets.
Macy's Goes Omnichannel
Learn how the 150-year-old department store adapted its team structure, inventory and marketing to delight its modern core audience: 25-54 female omni-channel shoppers.
REI Uses Digital to Bring Outdoor Customers Inside
Annie Zipfel, SVP of Marketing for REI, describes how Local Inventory Ads help customers find just what they want — and keep them connected to the local store experience that's at the heart of the brand.