Inside Yik Yak, an anonymous sharing app sweeping through colleges

by John Mcdermott
Brooks Buffington is well aware that his improbable name could just as easily belong to a professional wrestler, adult film star or scion from the northeastern U.S. And while he fits none of those descriptions, he does square with the “brogrammer” archetype. Buffington and his former Furman University fraternity brother Tyler Droll are the co-founders — and COO and CEO, respect ...Read the full article


  • Yik Yak, Big in Schools, Is a Hit With Investors Too

    online.wsj.com - 8 readers, 388 Tweets - Yik Yak, the anonymous-messaging app that has spread rapidly across college campuses, was valued at between $300 million and $400 million in its latest funding round.