Internet advertising to grow 15 percent, with display taking the lead

by Cynthia Boris
A new forecast from ZenithOptimedia tells us that global ad spend is likely to top $545 billion dollars in 2015. That may sound like a reason to celebrate but it’s actually a slight step down in growth compared to 2014. (4.9% in 2015 vs 5.1% in 2014) Part of the reason for the decrease in the increase is the lack of large, global events in 2015.Read the full article