No, Google’s Report That 56 Percent Of Ads Aren’t Seen Isn’t Shocking And Here’s Why

by Ginny Marvin
Last week, Google released new research on factors that impact ad viewability, which we covered here. There was one particular data point that raised eyebrows: 56.1 percent of impressions served across Google’s display advertising platforms, including the DoubleClick, aren’t viewable. Wow, Google, the company that dominates the display advertising market, just admitted that ...Read the full article