The Biggest Mistake Content Marketers Make Occurs Before They Even Start Publishing

by Melissa Lafsky
If you’re a marketer or a CMO looking to add content to your portfolio, you’ve got some jumbo questions to answer. The chances are high that your company, like the vast majority of organizations that don’t sell content as a product, currently has zero content-creating infrastructure, structured roles for ongoing content management, or documented strategy.Read the full article