This is what brands really worry about

by John Mcdermott
Digital advertising may be growing, but many brands are still ill-equipped, or just downright unwilling, to making it an integral component of their marketing plans. We asked brands at the Digiday Brand Summit in Deer Valley, Utah, the same question: “What is the biggest internal challenge brands face in adapting to digital?” The answers ranged from having to educate some mark ...Read the full article