3 Ways Google Penalties Have Pulled SEO Out of the Gutter

by Adam Stetzer
The business of SEO requires a unique personality. A good SEO needs to be well versed in marketing, writing, technical skills, public relations, and analysis. The job spans different departments, so it requires a collaborative approach. The silo mentality will not work. SEOs also have to be comfortable working in ambiguous situations where the rules are fuzzy and change cons ...Read the full article