A New Look at the Marketing Mix: Paid, Owned, Granted, Leased, Earned

Image via CreativeMarket.com The paid-owned-earned (POE) media model hasn’t kept up with the times. While it did a good job of describing traditional media, it has done a poor job of accommodating most digital channels, which have generally been stuffed awkwardly into the owned media bucket. We need new language and a new framework to describe marketers’ various channel acti ...Read the full article