ANA’s Giant Bot Fraud Study: Losses Could Exceed $6 Billion Next Year

by Ginny Marvin
Nearly a quarter of video ad impressions are triggered by bots and eleven percent of display ad impressions come from bot fraud. On average, 17 percent of programmatic display traffic is fraudulent and 19 percent of retargeted ad traffic is from bot fraud. Publishers looking to boost traffic by sourcing from third-parties saw 52 percent of that traffic come from bot fraud.Read the full article