Insights Into PPC Traffic From “Sofa Sunday” In The UK

by Rebekah Schelfhout
On December 16th, The Drum magazine highlighted a new “day” called Sofa Sunday. “Sofa Sunday” was named for the expectation that millions of people would shop using their smartphones on the Sunday that follows Black Friday. The prediction was that browsing from m-commerce would be highest between 9:00 p.m. and 11:00 p.m. that day.Read the full article