MAA calls for agencies to speak out against ‘pay and stay’

by Chris Smith
The U.K. Marketing Agencies Association (MAA) has called for more agencies to speak up about unethical, anti-competitive business terms being demanded by clients. One high-profile example that was featured on BBC Newsnight fueled the debate in the U.K. Premier Foods has been practicing what suppliers called “pay and stay”: suppliers are being asked to offer money upfront just ...Read the full article