Merkle’s CMTO on new kinds of marketing, tech, agencies

by Scott Brinker
Merkle and I were both born in 1971. Crikey, a lot has changed since then. In 1971, Apollo 14 landed on the moon, the third Apollo mission to do so. An incredible feat of engineering — and also, if you read David Meerman Scott’s Marketing the Moon, a massive accomplishment in marketing too. But now we carry around the computing power of that spaceship in our smartphones.Read the full article