Op-ed: Why brands should use more UGC in 2015

Aliza Freud is founder and CEO at SheSpeaks. ​As we close out the year, we’ve seen several news ​stories ​of ad agencies​ and brand marketer​s​ launching content studios to better connect customers to ​their ​brands. What doesn’t get discussed enough, however, is how brands can better use content generated by those very customers. WPP Group’s Wunderman in the U.K.Read the full article