Yahoo Gets Into App Install Ads: Now Offered On Gemini

by Ginny Marvin
Like Facebook, Twitter, and eventually Google before it, Yahoo has launched app install ads throughout its network. Placed through Yahoo Gemini, the company’s mobile and native ad marketplace available through Yahoo Ad Manager, app marketers can now run app install ads on Yahoo mobile sites, Tumblr and Yahoo apps and on other sites via Yahoo Recommends.Read the full article