5 things we learned about programmatic in 2014

by Ricardo Bilton
Programmatic buying may solve some of the industry’s problems, but it’s also creating its own set of issues. As 2014 progressed, more and more brands, agencies and publishers either learned the programmatic ropes or enhanced their approach to it. But programmatic advertising is a complicated, evolving area that the industry is still grappling with. Here’s what we learned about it this year.Read the full article